So how am I different from all of the other Physio business coaches?
Early in my business career I was coached by some of Australia’s best and most prominent physio business coaches.
Most of the physio business coaches in Australia focus on 2 things – marketing, and systems.
These are generally the 2 places that business owners begin with in their business journey – but they are definitely not where you need to stay.
As I implemented the marketing and systems recommendations from these business coaches, I noticed some results, but I noticed one big thing.
My people didn’t do the systems.
Why was this the case?
You see, your people, like mine, and employees. They are probably quite good, but they don’t have the same stake in getting stuff done in your business as you do.
So what did this mean to me? My people would do the things that they saw as critical (ie things that improved their consultation skills, and potentially their rebooking skills) but when it came to taking people to the next level there were a few missing pieces of the puzzle.
The first piece was my own mindset. Changing one’s mindset from a physio who owns a clinic to a clinic owner is a process, and can take 5-10 years. It involves addressing basically every element of your personality as a business owner – your environment, your identity, your beliefs, values, how you spend your time, the tasks you do, the language you use, how you interact with your different team members, and the list goes on.
I have gone about optimising my life from this perspective, through engaging the help of multiple mentors both within and outside the physio profession.
The second piece was truly understanding my team.
This process takes 1-2 years. At the moment your team see your systems implementation as hard work for them, and they can sometimes even dread when you come back after doing a course and throw more stuff at them. How much “credit” do you have with each team member to be able to ask them to constantly change and refine how they do things? When they started physio school did they imagine they would be doing things like marketing, going out and meeting potentially referrers, doing videos and writing content to put on your facebook page, and other tasks that physios can often buck back at?
So who do I enjoy working with?
Clinic owners who have done some training in marketing and systems, and want to take their clinics to the next step.
The next step often involves some confronting and hard work around who you are, and the relationships you have with your team.
Master this step, and you have a clinic that gives you freedom, where you can reduce your hours and you have the trust and relationships with your team members that make this possible.
What happens when you try and step back without fixing your own stuff and building these relationships? You get drawn back in to fight every fire that comes along, or worse still have to step up again when one of your team members leaves.
If you need more personalised advice I do a free, no obligation 15 minute strategy call to give you massive value about what you need to be focusing on in your business.
You can book your call here
